The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, and various other realities about modern-day B2B advertising and marketing. We talk about how the purchasing trip is now entirely fragmented and the manner in which community structure can assist marketers retake control of the expl… Read More